"Valentines Day is just for card companies..."

(image: Moon & Back) I hear ya!  As someone who is responsible for creating greeting cards for PAPAYA! in the last 10 years, Valentine's Day has been a stressful concept for me I'll admit.  What do I make?  Does it have to be pink?  Hearts?  Do people even use Valentines? Oh it's Valentine's Day ...again!(Image: I Wuv You) For the first five years of PAPAYA! our customers where patient with me since I protested designing for holidays at all!  I just couldn't wrap my mind around designing for occasions.  I guess I was suffering from artsy snobbery and definitely some creative blocks.  
(Image: on my mind) Sounds funny but it was true.  But now I revel in the opportunity and find new ways to celebrate, and design for, the deeper meaning behind these so called cheesy holidays.  I guess I've made peace with the holidays.  Having PAPAYA! LIVING boutique (our flagship store) has made all the difference.  
(Image: Love Feather) Now I get to see customers light up when they find just the right thing.  Its given a face to all the years of holiday requests.  Now I can see and delight, face-to-face with the people who are actually applying the designs in their life and relationships.  It's made it all very real and energizing!
(Img: Love Cameo) There's lots of designers like me out there trying to make holiday gifts just a little more beautiful & meaningful.  We are working to overcome the same reluctance you might have and find creative solutions to celebrate the people we love in a way that doesn't feel quite so cheesy.  How are you going to handle the meaning of Valentine's Day?  Can't say I ever complained about a little extra attention from my loved ones and certainly Ive never complained about chocolate!  Sending love to ya all! Xoxox...(Img: Honey Love)

Comments

[Carmen]

I love your designs.

[ohceola]

I'm so glad you finally gave in and started designing cards for the holidays! They are so unique and always say just the right thing. I love giving them to my favorite people!