Thanks to the incredibly curated blog, Fly Girls, who originally shared these photo's, I've had these images as on hand inspiration for a few months. Studio Too Good created these fashion sets with such amazing forward thinking. Faye Toogood captured a natural idea and made it come to life. Tranforming an idea into a reality doesn't usually go as planned. I imagine the success of these concepts had to be so rewarding. As we at PAPAYA! think of various ways to reinvent tradeshow displays, retail environments etc, designer/ artist's such as TooGood are fantastic living models of ideal experimentation. I'm inspired!